The biggest lesson from last year is that brands should treat user data with respect because it is the best business model a brand can choose.
Explain to me how. Next time you open an app or login to your favorite social media platform, imagine getting this message: “We track everything regardless of whether you use our app or not” ”
Do you feel comfortable or send a cold to the spine? I think we know the answer.
Most of the social media platforms we’ve heard make your personal data out and worse, they store all this data permanently.
I think the real problem is how to use this data. A real threat here is to analyze this data to enable additional targeting segments with specific content. This is not ideal from the point of view of the users.
When looking at recent media reports about data privacy, the top social media platform not only misuses user data uploaded to the app, but also through buttons to convey feelings and emotions.
Based on this information, they were able to create a user profile, for example, if the user could assume a liberal or progressive technical foundation, posts, sites and articles the user liked.
Accordingly, based on the location of the user, the platforms based on the links we click on and the sites he is reaching, can estimate the user’s revenue and spend power and suggest a specific brand to target that user.
Unlike a data-sticking machine that primarily spans the features for all that data, these features are used by brands to target a user base for selling their products and services.
Users were obviously unhappy when they learned about this national misuse of their data.
But you cannot help you because of how many social media platforms, websites and applications run their business. They use smaller targeting to show additional targeted ads.
Not all brands that sell small target ads want to be transparent. They realized that this was not the right time to confront the users. No more Users are interested in seeing more relevant content.
This clearly reflects that high-targeted ads will no longer work. Therefore, transparency takes the lead. Working properly and adapting to a new business model requires that we respect transparency based on user information.
2019 will be the year of this transformation. Moving from a stage where collecting or collecting user data is ideal. Trademarks should use data such as a transaction or location to help them discover something that is appropriate for the user.
Brands and social platforms must be transparent enough to inform users before using a transaction to explain their site details or something.
This is a world we want to live in the future where data is respected and respected by everyone. Social media platforms and tags must write new ethical codes on transparency where the user is aware of everything.
Misuse of data and small targeting can disappear immediately. Will evolve. From highly targeted content to a more relevant setting where we can leverage technology to discover new experiences and products.
While I was wondering what his maturity meant, he made it clear with one of his early mistakes in OnePlus. We had our first phone, the OnePlus One CE logo.
It looked ugly and big to look at. It must be of a certain size. It is bigger than all other symbols. There was also an electronics waste icon, which is really bad to look at.
I asked the designer to redesign it. Make it smaller, thinner and more beautiful. We did it. Well, it looked great. Then when we tried to import them into Europe it was interrupted by tariffs. ”
It turns out that the obsession with the beauty of a job has determined OnePlus too. However, he said the intention was always the same
Purpose is never settled, it is the organization’s principle.
Today, the more mature we are, the bigger our team is. We now have years of experience in the mobile device industry. Although we may not make unsuccessful decisions, the purpose remains the same, and we continue to improve step by step. ”
Working in India is a tough market. Understandably, be it cars, smartphones or even grocery stores – we’re obsessed with the price. When he expressed these thoughts, Pei quickly replied, “We rarely think about the market.