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Football Crazy Why A Chinese-American Investor Brought Moneyball To A Sleepy

From Milan to London, European football maintains to attract investors from throughout the globe keen to tap into the glamor of the “stunning recreation.” But Football Crazy one Chinese-American entrepreneur has selected a modest town in Yorkshire, England for his attack on the sport — and there’s even a Hollywood connection.

Last 12 months, a consortium led via Chien Lee, founder, chairman, and CEO of NewCity Capital, completed their takeover of Barnsley, a crew from the second tier of English football. It becomes Lee’s second foray into the sport, having already transformed the fortunes of the French club, OGC Nice. Last season they completed 1/3 within the USA’s pinnacle division — Ligue 1 — and qualified for Europe’s elite club opposition for the primary time in almost 60 years.

“I like the culture of Barnsley,” Lee informed FORBES at some stage in a recent interview in Hong Kong. “The club is the town’s bigg asset; it’s a small city, so the soccer membership is its identity.

“My goal is to paintings with the fans, paintings with the metropolis council — work collectively to promote Barnsley and the metropolis on the equal time. We will try to ‘internationalize’ Barnsley, as we did with Nice. Before we invested in Nice, no longer many humans in Asia had heard of them . Now in Asia — in China — people understand the membership.”

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He also pointed to their capability to reach in India. “Here there are extra than a thousand million people, and that they have that historic courting with England. So I see that as a large market if we can convey more sponsorship from India — and China — to Barnsley, then we can enhance.”v

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